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The owner of Blakes Hotel in Kensington has submitted a planning application to create a new 30-bedroom hotel in Mayfair, London.
The planning application has been lodged with Westminster City Council and will span three adjacent buildings – all from the early 20th Century – close to the US Embassy in Grosvenor Square.
The hotel will feature a 120-cover Parisian style brasserie and a private members’ club and bar, which will cater for people active in the creative sector and Mayfair residents.
The application is being supported by freeholder Grosvenor Britain & Ireland, which is selling a long lease to Navid Mirtorabi, owner of Blakes in South Kensington.
Mirtorabi said: “As ardent appreciators of Mayfair we believe it will be the perfect address for our project; an erudite, elegant and creatively intelligent 30 room hotel. It will be exquisite and charming as opposed to opulent and arrogant. This spirit will inform the easy, informal all day restaurant.
“A very contemporary menu will be based around locally sourced organic and biodynamic ingredients. We see it as a social and cultural catalyst. In the tradition of great European art hotels we will create an accessible offer for creative and interesting individuals.”
Anna Farnes, director of estate development at Grosvenor Britain & Ireland, added the hotel would will bring “visitors, jobs and investment to the area”.
