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AccorHotels is launching its first UK TV ad campaign to promote its AccorHotels.com distribution platform.
The firm hopes the ad will position AccorHotels as “an online hotel company linking its hotels with its online presence” and will also reinforce that its best prices are guaranteed on the website.
The campaign consists of 20-second films for TV and a 30-second version for digital and marks the first time the company has presented itself as a consumer-facing brand.
The advert will first air on 2nd March on ITV and includes spots during Emmerdale, The Jonathan Ross Show and Beowulf. It will also feature on ITV, Channel 4, Sky, ITV Digital and Channel 4 Digital during March.
Created by agency Publicis, the ad features a voice-over from Downton Abbey’s Michelle Dockery and is set to a track called ‘No Time To Lose’ written by Matt and Ben Hales.
AccorHotels has 9,500 employees and around 200 hotels in Britain – brands include ibis, Mercure, Novotel, Sofitel and Pullman.
Chris Roe, VP, sales and distribution, said: “AccorHotels.com is already the leading online hotel booking platform in several markets including France and Germany, but it doesn’t have the same level of awareness in the UK. This campaign will help to define us in the UK market. People know our hotels and our brands but this campaign will introduce consumers to AccorHotels.com as a booking platform for the first time.”
