Room to Reward appoints three industry leaders as charity ambassadors

Three senior industry leaders have been appointed as charity ambassadors to the growing charity initiative, Room to Reward.

Robin Sheppard, co-founder and chairman of Bespoke Hotels; Ufi Ibrahim, chief executive of the British Hospitality Association (BHA); and Paul Callingham, MD of Starboard Hotels have all been appointed as ambassadors to the charity.

Founded by Nicolas Roach, chairman of the Nicolas James Group, the unique programme rewards charity workers with complimentary short breaks across the UK, with hotel partners donating anticipated unsold rooms.

Roach said: “We are absolutely delighted that such key industry influencers are willing to act as ambassadors for our charity.

“We truly believe that their involvement will go a long way to increasing the awareness of the programme within the hospitality industry and encourage other hotels to make use of their unsold rooms.”