10.3 million Brits (21 per cent of the adult population) plan to take at least one holiday or short break in the UK this summer according to VisitEngland’s Summer Trip Tracker.
Just over half that number (5.9 million) plan to take a trip abroad during the same period, with 10.8 million still undecided about their holiday plans this summer.
Chief executive of VisitEngland James Berresford said: “I’m delighted to see that over 10 million people are planning to holiday at home this summer. The industry has a vast opportunity to inspire those still undecided and convince them that England is the place to be this summer. If we convert even half of those who are undecided about taking a summer break in England, we could potentially contribute an additional £600 million to the UK economy.
“The trend for last minute bookings is strong [and] this, coupled with the recent return of sunshine to our shores, could provide the industry with a welcome boost.”