Cumbria Tourism – the destination marketing organisation which represents 2,400 tourism businesses in the area – said it had honoured the Prince of Wales for his many years of “strong support” for visitor dependent businesses and communities.
The organisation said notable examples include the 2001 outbreak of foot and mouth disease, as well as the floods in 2009 and 2015. It is believed the 2015 floods led to a collapse in the number of tourist bookings at the beginning of last year.
Prince Charles was presented with a personalised print of iconic Herdwick sheep in a Lake District setting – the work of photographer Ian Lawson – by the managing director of Cumbria Tourism, Ian Stephens
His visit was part of a two-day tour to preview Whitehaven’s redeveloped Rosehill Theatre, which is set to open to the public in May, including a newly restored auditorium and a new restaurant overlooking the Solway Firth.
Stephens said: “The Prince of Wales has been extremely supportive of Cumbria and helped communities and businesses through some difficult times.
“He has always been willing to come to the county in times of crisis and so many of the residents and businesses that we’ve spoken to have a very real sense that he genuinely cares about what happens here.”