BVA BDRC joins the Sustainable Hospitality Alliance
The BVA reported that 76% of the UK public were ‘very concerned’ about sustainable issues, led by environmental over social. Yet despite this, sustainability was not front and centre in decision making when booking a hotel.
BVA BDRC has joined the Sustainable Hospitality Alliance (SHA), reinforcing its commitment to a “low-impact future.”
It revealed the move came as the SHA launched its Pathway to Net Positive Hospitality, providing guidance to help every hotel work towards net positive environmental impact, whatever their starting point.
According to the SHA, The Pathway to Net Positive provides a “practical”, four-stage guidance framework as a free resource that supports all parts of the hospitality value chain to progress in a cohesive, strategic manner. It includes detailed action guidance for hotel operators, brands and asset owners, applicable to both single or multi-unit organisations.
The Pathway recognises that sustainability is crucially important to the sector’s long-term success and that all businesses need to evolve and innovate as stakeholder needs and expectations change.
The BVA reported that 76% of the UK public were ‘very concerned’ about sustainable issues, led by environmental over social. Yet despite this, sustainability was not front and centre in decision making when booking a hotel, with the issue seen as too complex for consumers to base their selections on.
Cris Tarrant, CEO, BVA BDRC, said: “The sustainable movement will be the defining initiative of our times and it is vital that we all contribute towards its success.
“As an independent research specialist, we can help shape the conversation, ensuring the sector remains connected to the views of travellers, guests and consumers and can retain control of the story.”
He added: “Our membership of the Alliance will add to our B Corp initiative and commitment to the MRS Net Zero Pledge and MRS Inclusion Pledge, allowing us to use the tools of our trade to help make sense of the world and contribute to a more sustainable future.”
