Pride of Britain relaunches as POB Hotels
It comes as over a third of all UK adults plan to stay at a luxury or spa hotel in Britain
Pride of Britain has officially relaunched as POB Hotels as it “marks a shift towards an entirely new brand, personality and ethos under CEO Kalindi Juneja”.
POB Hotels said it will encompass “relaxed, modern luxury” and continue to showcase a range of independent hotels dotted around the British Isles “which keep inspiring guests to discover new hotel experiences”.
The launch comes as POB revealed new research among 1,000 UK adults commissioned by the group from market intelligence firm AudienceNet, shows that more British citizens intend to not only travel across the British Isles during 2023, but also stay longer at their chosen luxury hotel.
It said almost two-thirds of UK adults (63%) claimed that the appeal of taking a break in Britain as opposed to flying abroad, had increased since the pandemic.
Furthermore, over one-third (35%) of all UK adults plan to stay at an upmarket, luxury or spa hotel within the British Isles, with 53% saying they would be more inclined to book a three-night stay, within a British hotel, rather than a two-night stay.
Kalindi Juneja, CEO of PoB Hotels, said: “It’s an exciting new era for PoB Hotels as the evolution of our iconic British brand has already brought us new hotel members and is attracting new guests. Britons want to spend more time enjoying the incredible experiences on offer within the British Isles and we will be showcasing the finest privately-owned hotels, restaurants and spas available.
“The foundations of the new PoB Hotels brand lie in inspiration, information, and individuality, helping guests to develop a sense of place and opening the door to authentic British hotel experiences.”
She added: “Information is an integral pillar to the PoB Hotels brand, ensuring that through effortless, intuitive messaging, guests will be able to embark on their new experiences with ease. Individuality is also a key aspect, all member hotels are independently owned or run, celebrating their own uniqueness, and forming a diverse collection in every sense.”
