Sircle Collection to open London hotel as part of new brand

Sircle Collection, the boutique hospitality group,  has revealed plans to open Sircle London as it launches its new lifestyle hotel brand, Sircle Hotels. 

Sircle London will open on Devonshire Square in London’s Liverpool Street in late autumn. 

Sircle Hotels joins the Sircle Collection portfolio alongside Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre and private members’ club concept The Cover. 

The new London lifestyle hotel will feature an 81-room hotel, The Cover members club, yoga studio and gym, outdoor botanical courtyard and Seven North restaurant by “internationally renowned” Israeli chef Eyal Shani. 

This also marks the first London site for The Cover members’ club concept, inclusive of a social space, botanical bar, and a dedicated library for remote workers.

The Sircle London in-house design team will include regional craftsmen and creators while combining handcrafted furniture that is “synonymous” with the Sircle Hotels’ style.

Liran Wizman, founder of Circle Collection, said: “We are absolutely thrilled to be expanding further into Europe, and at such a pivotal moment for Sircle Collection’s evolution. It’s always been a dream of ours to open a property in London, and offer something compelling and distinctive to the city, as well as introduce London to The Cover, our global member’s club.” 

Sircle Collection, whose portfolio also includes restaurants, members clubs, concept stores and spas, is also set to unveil further hotel openings across Europe for 2023 and 2024.