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In this episode we speak to Daniel Kyriakides, a partner at law firm Reed Smith. We discuss why private members’ clubs are experiencing a resurgence and what that means for the future of the hotel sector. From heritage buildings being reimagined as lifestyle destinations to hotels borrowing the experiential playbook of members’ clubs, we discuss how the lines between the two are becoming increasingly blurred, and why global growth is on the horizon for the private members club model.

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Whitbread has opened its newest location in Central London, the hub by Premier Inn Marylebone hotel.

The 13-storey hotel, which features 294 compact rooms, was officially opened by the Lord Mayor of Westminster and Westminster City Council’s Deputy Cabinet Member for Skills and Equalities this week. 

Whitbread said it has worked closely with Westminster Council’s Employment Service and the Job Centre Plus to recruit for the new hotel, holding multiple recruitment days in Westminster to attract residents to work at the new hotel

The hub by Premier Inn Marylebone hotel is the latest in a series of investments by Whitbread in the City of Westminster as it seeks to grow the presence of Premier Inn in central London. 

Launched in 2013, hub by Premier Inn hotels offer compact bedrooms – approximately half the size of a ‘standard’ Premier Inn room – with a contemporary design style, a focus on technology and a relaxed ‘Lounge’ style food and beverage (F&B) offering. 

Including the Marylebone location, Whitbread currently operates eight Premier Inn and ‘hub’ hotels in the City of Westminster, offering a choice of more than 1,600 hotel bedrooms, and employing more than 300 people.  

The hub by Premier Inn Marylebone hotel is located on the corner of Old Marylebone Road and Marylebone Road. Whitbread acquired the location as a vacant office building and secured planning permission to comprehensively redevelop the site in December 2019.

Hester King, Project and Programme manager for Whitbread, said: “Hub by Premier Inn Marylebone sets a new standard for branded budget hotels in central London.  It is in a superb location, a few hundred metres from tube and rail connections, with all the amazing businesses in Marylebone and Paddington a short distance away. 

“It is also a first for the hub by Premier Inn brand in offering skyline views of the capital – a unique feature of the location that I think will go down very well with our guests.  We are all extremely proud of this latest addition to our network of hub by Premier Inn hotels in central London and are grateful to everyone who helped us to deliver it.”

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