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The DoubleTree by Hilton Swindon has been brought to market for an undisclosed sum, being jointly marketed by Christie and Co and Cushman and Wakefield.The hotel currently features 171 en-suite guest rooms with the potential to extend this to 181 rooms, subject to brand approval. There is also a full suite of amenities including two food and beverage outlets, fitness and wellbeing facilities, and the “most extensive” conferencing and event facilities in the Swindon area at over 1,115 sqm.
The hotel is situated at junction 16 of the M4 and just 50 minutes by direct train to central London. It has a diverse demand mix, ranging from local corporates to leisure travellers visiting nearby Bath, Bristol and the Cotswolds, as well as hosting in-house conferencing events and weddings.
There is set to be growing corporate demand following the consolidation of major corporates to Lydiard Fields Business Park, where the hotel is located, and nearby Windmill Hill Business Park, a micro-market for major corporates.
Swindon is also undergoing several large-scale real estate and infrastructure initiatives, set to boost the local economy and drive hotel demand, including Panattoni’s 7.5 million sq ft logistics and industrial scheme.
Ed Fitch, head of Hospitality UK and Ireland at Cushman & Wakefield, said: “Swindon is experiencing significant transformation with a depth of both private and public capital in deployment across a spectrum of projects from Panattoni’s redevelopment of the ex-Honda plant to investment into the town centre.
“The hotel stands to benefit from this evolution, underpinned by its strategic location at the south-west side of the town on the M4, the preferred destination for local corporates. This, when combined with potential to extend the key count and execute a pre-designed room refurbishment programme (subject to brand review), presents a new owner the potential to drive significant NOI uplift and value-add returns.”
Jeremy Jones, head of Brokerage at Christie and Co, added: “The joint agents are delighted to be launching this substantial hotel asset to the market. Offering a profitable track record and having undergone substantial investment, the hotel offers further asset management potential to grow profitability benefiting from the growing appeal of the business parks around Swindon.”
