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Choice Hotels EMEA has appointed Marielle Vroemen as head of Operations.
Vroemen, who has been with Choice Hotels EMEA since 2023, joins its leadership team effective 1 December, 2024.
In her new role, she will lead the strategic development and execution of Choice Hotels EMEA value proposition for franchisees including the entire franchisee lifecycle; onboarding, training, system integration, communication, franchisee support, and brand management.
Overseeing all operational functions, Vroemen will focus on optimising workflows, implementing innovative technologies and supporting franchisees with training and resources to ensure the highest levels of service across the franchise network.
She will also drive efficiencies and “ensure consistent, high-quality service across all locations, playing a pivotal role in supporting Choice Hotels EMEA growth strategy”.
Commenting on Vroemen’s appointment, David Beers, CEO of Choice Hotels EMEA, said: ”Since joining Choice hotels EMEA in 2023, Marielle has played a key role in driving commercial and operational success across EMEA, building strong relationships with our owners, management teams and partners to deliver exceptional results.
“She has shown the leadership, strategic mindset, and deep operational expertise to join our Leadership Team as Head of Operations and help drive forward our next phase of growth. I look forward to Marielle applying her extensive experience to further enhance our franchise operations and deliver even greater value to our franchisees and guests.”
Vroemen added: “I am pleased to be taking on the role of Head of Operations and further collaborating with the team and franchisees to build on Choice Hotel EMEA’s reputation and drive continued success.”
