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Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported strong Q1 results with double-digit gains across all key metrics.
Total hotel stay revenues rose by 15% to $746m (£561m) over the period, while total room nights rose by 12% and the Average Daily Rate (ADR) across its portfolio of 850 hotels rose by 3%.
It comes as the alliance saw “robust” returns and sustained momentum following the growth of its loyalty programme, GHA Discovery, which hit 30 million members worldwide. Around 850,000 new members joined in Q1, an 8% increase against Q1 2024.
Elsewhere, cross-brand revenue increased by 11%, driven by members staying with a different hotel brand than where they enrolled.
Redemptions of its rewards currency, Discovery Dollars (D$), where D$1 equals US$1, soared by 60% year-on-year, with particular growth in Spain, Germany, China, and Singapore.
The total revenue from redemption stays over the period was 7.6 times the value of D$ redeemed. For high redemption stays of more than D$1,000, total hotel revenue was four to five times the redeemed amount, generating strong incremental revenue for GHA’s hotel brands.
Chris Hartley, CEO of Global Hotel Alliance, said: “These results reflect the continued evolution of GHA Discovery as a powerful platform for driving growth and guest loyalty. We’re seeing its impact deepen across every key metric – from revenue and redemptions to cross-brand engagement. With strong international travel demand and members spending more, even when redeeming rewards, our hotel brands are capturing more revenue from the programme at a lower cost of sale.
“It’s been a great start to the year. We’re building on the momentum of a record 2024, continuing to grow our portfolio, and seeing strong returns from member engagement in our loyalty programme. With new brands like Rotana joining the fold and our metrics trending upward across the board, we’re well-positioned for another year of solid performance.”
