Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Austrian hospitality brand the Falkensteiner Michaeler Tourism Group (FMTG) has announced that it is aiming to increase its activity in the UK market.
FMTG appointed UK trade sales rep Nunzio Giannone of Luxury Boutique Collections in 2024 and has also invested in PR activity in the UK market.
The group’s investment pipeline stands at €400m (£337m) over the next five years in four countries, half of which has already been specifically earmarked for projects in Brit favourites Italy and Croatia.
Through regular press trips, fam trips, attendance at industry staples including WTM, international conferences and media events in the UK, Falkensteiner is aiming to raise its profile among British travellers who value the brand’s core principles of “effortless, feel-good luxury.”
Recently, FMTG announced that its 2024 turnover was €264m (£222m), up 11.1% compared with 2023, and recorded more than two million overnight stays, an increase of 7.8%.
Otmar Michaeler, CEO of FMTG, said: “We are keen to build awareness of the Falkensteiner brand in the UK market, while continuing to invest in our core markets across the DACH and CEE zones, and Italy. That’s where our guests already know us, that’s where we are strong – that’s where we invest.”
FMTG was formally established in 1995 and currently operates 30 hotels and two campsites across seven European countries.
The company combines hotel management (Falkensteiner Hotels and Residences), project development (FMTG Development), strategic tourism consulting (Michaeler and Partner) and digital investment solutions (FMTG Invest) under a single roof.
The brand is also set to launch a new camping brand together with a strategic investor this autumn.
