Hotels
UK hospitality sector sees 7% uptick in direct bookings in Q1
Other reasons included the ability to choose a favourite hotel room (12%) and a perception of greater customer service when booking directly
Direct bookings in the UK hotel sector has seen a robust growth of 7% year on year rather than going via a third party OTA’s (Online Travel Agents such as Booking.com and Tripadvisor), according to recent in-house research by BestBookDirect.com.
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