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Marriott Bonvoy has signed a strategic partnership with the International Cricket Council (ICC) that will see the travel loyalty platform become the ICC’s Official Accommodation Partner through to 2029.The agreement covers all ICC men’s global events over the next four years, including the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, the ICC World Test Championship Final 2027 in the UK, the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia.
It also includes the ICC World Test Championship Final 2029 in the UK and the ICC Champions Trophy 2029 in India.
Marriott International said the partnership would see its hotels used to host teams, officials and travelling fans across tournament markets, where it operates more than 450 properties. Fans attending ICC events will also be able to book stays through official ICC travel packages.
The deal adds Marriott Bonvoy to the ICC’s commercial partner portfolio at a time when the governing body is seeking to expand the off-field experience around its major events, including travel, hospitality and destination-led offerings.
Marriott Bonvoy and the ICC said they plan to collaborate on hospitality experiences at selected venues, as well as cricket-related content and local fan engagement activities in key markets such as India, Australia, New Zealand and Sri Lanka.
Satya Anand, president – Europe, Middle East and Africa, Marriott International, said: “Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations.
“Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch. As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer.”
Jay Shah, ICC chairman, added: “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations.
“Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”
