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Edgbaston Park Hotel and Conference Centre has appointed Lisa Hadfield as director of sales to oversee commercial growth and manage MICE agency partnerships for the venue.
Hadfield joins the senior leadership team at the University of Birmingham-owned hotel, which is now in its eighth year of operation.
Her role will focus on increasing venue exposure and developing partnerships across the corporate, agency, and charity sectors.
Hadfield previously served as business development manager at Ashorne Hill and spent 11 years at Warwick Conferences. Her career also includes commercial roles at the NEC Birmingham and the Ricoh Arena in Coventry.
The appointment is intended to support the hotel’s expansion within the meetings, incentives, conferences, and exhibitions (MICE) market. The venue is also currently pursuing a strategy to increase its sustainability credentials within the UK conferencing sector.
Lisa Hadfield, director of sales, said: “I’m thrilled to be joining Edgbaston Park Hotel at such an exciting time. The venue has an outstanding reputation within the industry, and I’m looking forward to working with the team to build on its success, strengthen agency relationships and create new opportunities.”
Billy Harris, director of commercialEdgbaston Park Hotel and Conference Centre, added: “We are delighted to welcome Lisa to the team. Her depth of experience across conferences, events and hospitality, combined with her proven track record in building strong client partnerships, makes her a fantastic addition to our leadership team. We’re excited to see the impact she will have as we continue to grow our presence in the MICE market.”
