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The family-owned group appointed Maria Green as head of sales and marketing and Carla Manners as reservations manager

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Daish’s Holidays has announced the promotion of Maria Green and Carla Manners at its Bournemouth head office to lead the sales and reservations departments.

The family-owned coach holiday group appointed Green as head of sales and marketing. Green, who has worked for the company for 10 years, previously served as reservations manager.

In her new role, Green will manage customer engagement and brand visibility across the company’s 11 UK hotels

Meanwhile, Manners will oversee all booking activity and internal operations as reservations manager. She joined the business in 2019 and formerly held the position of assistant reservations manager. 

Green said: “I’m excited to be stepping into this new role and starting a new chapter with Daish’s. I have loved my time with the company.

“My aim in this role is to help the business continue to grow by exploring new opportunities, strengthening our loyal customer base, and welcoming new guests.”

Paul Harper, commercial director at Daish’s Holidays, added: “We’re delighted to see Maria and Carla progress in their careers with us. Their commitment, skills, and understanding of our customers make them perfect for these new challenges.”

Daish’s Holidays has operated for more than 45 years in various seaside destinations.

Management progression at Daish’s Holidays

The focus on senior management promotions at Daish’s Holidays aligns with a long-standing strategy of internal development and expansion. Following the company’s prior announcement on five managerial promotions in June 2022, this latest appointment of Maria Green and Carla Manners emphasises the emphasis on enhancing customer engagement and operational efficiency.

In light of recent demands, evidenced by a report indicating that Daish’s Holidays nearly doubled its service team amid a spike in demand (November 2022), the promotions of Green and Manners will serve to underpin the operational capacity as the company navigates growth opportunities within the competitive landscape of UK hospitality.

Looking ahead, with a focus on expanding initiatives, the trajectory set by these leadership changes indicates a commitment to enhancing brand visibility and customer loyalty, critical elements for sustaining viability in the hospitality sector.

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