Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Hilton has announced an exclusive franchise agreement with Yotel to add the brand’s 23 global properties to its distribution network and loyalty programme.
The partnership marks the launch of Select by Hilton, a new category designed for independent brands to retain their identity while accessing Hilton systems. Yotel will continue to independently manage and license its brand across 10 countries following the integration.
The 23 existing hotels in markets including London, New York, and Singapore are expected to be available for booking through Hilton channels in 2026. The agreement supports Yotel’s plans to triple its current portfolio through a capital-light growth model.
Once the integration is complete, nearly 250 million Hilton Honors members will be able to earn and redeem points at participating Yotel properties.
Executive vice president and chief development officer at Hilton, Christian Charnaux, said: “The addition of Yotel to Hilton’s network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world.”
CEO of Yotel, Phil Andreopoulos, added: “Hilton brings unmatched global distribution and loyalty scale to our brand and business. Yotel’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for Yotel is access – not identity – in a capital-light, and scalable way.”
