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In the newly created pan-European role, Ivanovic will manage deal origination, capital formation, joint ventures and strategic partnerships

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L+R has announced the appointment of former JLL director, Ana Ivanovic, as head of originations and capital formation to lead its expansion into Southern Europe, as the hotel group opens a new office in Madrid

Ivanovic joins the operator of Iconic Hotels and Resorts from JLL, where she spent more than 12 years and managed approximately €5bn (£4.3bn) of hotel transactions. She most recently led the company’s Southern European hotels division from Madrid, where she has been based for five years.

In the newly created pan-European role, Ivanovic will manage deal origination, capital formation, joint ventures and strategic partnerships. She will also work alongside the senior leadership team to grow the hospitality platform and real estate portfolio.

According to L+R, the opening of its Madrid office on Calle de Jorge Juan has created a regional hub for the firm. The base aims to support increasing deal activity and partnership opportunities across the Mediterranean region.

L+R holds a real estate portfolio worth more than £10bn, which includes 128 hotels across nine countries. 

Cody Bradshaw, group chief executive for hotels at L+R, said: “Ana’s appointment is a significant step forward as we continue to invest in our platform and strengthen our position as a partner of choice across Europe. Her experience, network and track record in originating and executing complex transactions will be instrumental as we scale our business and capital relationships. 

“The launch of our Madrid office further underlines our conviction in Southern Europe and our commitment to being on the ground in the markets where we see the greatest opportunity.”

Ivanovic added: “L+R has built an exceptional reputation through its long-term approach, deep sector expertise and ability to create value across cycles. I am very excited to join the team at such a pivotal stage in its growth and to lead originations and capital formation across Europe. 

“The hospitality sector in Southern Europe, in particular, continues to see strong momentum, and I look forward to building on the firm’s track record and presence in the region while helping drive its next phase of growth across Europe.”

L+R’s strategic growth mirrors industry trends in Southern Europe

News Analysis

In January 2022, L+R Hotels announced an investment in a new ‘value-added’ hotel venture alongside LRO Hospitality, highlighting a definitive focus on key Western European city markets, including Spain. This investment was strategic in light of anticipated post-pandemic recovery trends which L+R recognised would present attractive opportunities despite ongoing challenges for some investors and operators facing cash flow issues. The recent appointment of Ana Ivanovic to lead European expansion aligns with this strategic approach of capitalising on recovery and growth within the region, particularly in Spain, a crucial market for L+R’s ambitions.L+R Hotels invests in European hotel venture.

In a notable evolution within the hotel sector, L+R’s prior commitment to expanding its operational framework was further solidified in February 2026 when it merged with Iconic Luxury Hotels to form a unified entity, Iconic Hotels and Resorts. This merger not only streamlined operations but also positioned the new platform to better serve L+R’s extensive hotel portfolio across Europe and fortify its strategic partnerships. The move reflects ongoing trends in the hospitality industry where consolidation is often vital for competitive positioning, a trend which Ana Ivanovic’s leadership is expected to complement as L+R seeks deeper market penetration and operational efficiency.Iconic Luxury Hotels and L&R Hotels merge.

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