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Accor’s Handwritten Collection brand has reached a new growth milestone as it expands its international footprint to 50 hotels following a series of recent international expansion launches.
The brand, which was launched by parent company Accor in 2023, now operates across 20 countries. Management confirmed that the hospitality group has an additional 50 hotels currently in its development pipeline, including upcoming launches in the US, Germany and Indonesia.
Recent openings for the business include sites in Vienna, Shanghai, and Provence. The group will also mark its debut in the UK this summer with the opening of the 218-bedroom Queen at Chester hotel following a £5m renovation programme.
The pipeline also includes the addition of Treasure Island TI Las Vegas, which will represent the second US destination for the hotel brand.
Jean-Yves Minet, global brand president for midscale and economy at Accor, said: “Handwritten Collection celebrates individuality in hospitality and the power of human connection. Reaching 50 hotels reflects a growing desire for stays that feel personal, sincere, and shaped by real stories — as well as the opportunity for independent hotels to find a home within a global collection brand, connecting with an international audience of story-seeking travellers.”
Minet added: “This milestone is made even more meaningful by the diversity of the collection itself, reaffirming the strength of the brand — from historic residences and cultural landmarks to contemporary retreats — each offering a distinct expression of place and personality.”
Camil Yazbeck, global chief development officer for premium, midscale and economy at Accor, said: “Reaching 50 hotels so quickly is an incredible achievement, but it is only the beginning of the journey. With another 50+ hotels currently in the development pipeline and many more under negotiation, Handwritten Collection is seeing strong momentum across markets worldwide.
“Owners are drawn to a model that allows them to preserve the identity and story of their hotels while benefiting from the strength of the brand and Accor. By leveraging Accor’s 360-degree solutions, spanning sales, marketing, distribution, loyalty, procurement, technology, sustainability, design and technical services, partners can drive revenue growth and protect margins.”
Yazbeck continued: “This expanding pipeline reflects the growing demand for characterful, conversion-friendly brands that celebrate individuality while delivering strong commercial performance, and we are excited about the opportunities ahead as Handwritten Collection continues its global growth trajectory.”
