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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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EasyHotel plans £4m Ipswich hotel

EasyHotel plans £4m Ipswich hotel

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Super-budget brand EasyHotel has announced plans to open a hotel in Ipswich after conditionally acquiring a property in the town centre.

The purchase of the property – a former nightclub and grade II-listed property located on Northgate Street, close to the main retail area – is subject to the company obtaining planning consent.

EasyHotel said it plans to convert the building into a 94-room easyHotel, which it expects to open in 2017. The total cost of the project is expected to be around £4m.

Guy Parsons, CEO, said: “We are delighted to be investing in the vibrant cultural centre of Ipswich which is a gateway to the UK’s highly popular east coast. We expect to benefit from growing local business and tourism in the area as we extend our owned brand presence in the UK.”

EasyHotel currently owns three hotels located in London, Glasgow and Croydon.

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