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VisitEngland has announced the first of the successful applicants to receive year one funding from the £40m Discover England Fund.
The announcement follows the government’s Tourism Action Plan, which plans to improve Britain’s competitive tourism offer and ensure the “continued success” of the tourism industry.
One of the aims of the plan is to make it it easier and more appealing for visitors to explore Britain by rail, bus and coach.
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The first successful applicants are:
- Golf Tourism England
- Telling the Stories of England: Developing Cultural Tourism Products across England for the US Alumni and Affinity Tours
- Visit Kent and Cheshire’s Gardens and Gourmet
- South West Coastal Path – Amazing Experiences and Making Memories
- England’s Seafood Coast
- Incentive England
- Self-guided activity app
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Focusing on a wide-range of international markets – including established markets such as the US, Germany, France and the Netherlands as well as growth markets such as China and the Middle East – VisitEngland said the seven bids collectively cover the length and breadth of the regions of England.
Sally Balcombe, VisitEngland’s chief executive, said the fund “attracted an exceptional number of high quality bids, far outweighing the allocated funding available for year one”.
“We are pleased to have chosen some excellent winners who we will now be working closely with to build world-class ‘bookable’ tourism products showcasing the best of England to international and domestic visitors. We look forward to continuing the success of the fund with larger scale bids worth more than £1m in years two and three.”
