Bed and breakfasts (B&Bs) are a cornerstone of the UK’s independent hospitality sector, offering personalised, locally rooted accommodation experiences. With approximately 25,000 B&Bs across the country, they play a significant role in rural, coastal, and heritage tourism. Our coverage explores how B&B operators are adapting to evolving guest expectations, including the integration of sustainable practices, adoption of digital booking platforms, and diversification of offerings to include experiences like glamping and eco-tourism. We also examine the challenges and opportunities faced by B&Bs in the current economic climate, providing insights into their strategies for resilience and growth.