Greece continues to be a key focus for UK-based hotel operators and investors, offering strong opportunities across both island resorts and city markets. Our coverage includes hotel openings, refurbishments, and international brand expansions in destinations such as Athens, Crete, Santorini, and Mykonos. We also report on tourism trends, infrastructure improvements, and regulatory developments affecting the Greek hospitality landscape, with a focus on how these factors impact strategy and performance for UK-linked hotel businesses.