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Loyalty Programmes

Loyalty programmes are a key strategic tool in the UK hotel industry, helping brands retain guests, drive direct bookings, and personalise the customer experience. We cover innovations in loyalty schemes, tier structures, partnerships, point-based rewards, and how both independent hotels and global chains are leveraging data to build guest relationships. Our reporting also explores trends in member engagement and the evolving expectations of frequent travellers.

  • May- 2025 -
    2 May
    AdviceGrowth Strategies for Navigating a Softening Market 

    Growth Strategies for Navigating a Softening Market 

    The hotel industry finds itself at a critical inflection point. After years of relying predominantly on pricing strategies to restore revenues and profitability in the post-pandemic era, the market is now responding to both this approach and broader macroeconomic headwinds. This article examines the practical approaches that can drive performance…

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  • Feb- 2025 -
    26 February
    FeaturesUK hotel market boosted by demand, investment, and innovation in 2025

    UK hotel market boosted by demand, investment, and innovation in 2025

    London, Dublin and Istanbul are the only three cities in Europe which will see an increase of more than 3,000 rooms in 2025, according to recent figures from CoStar’s pipeline data. London itself is projected to open 5632 rooms in 2025. Notable developments include InterContinental Hotels Group’s (IHG) new Holiday…

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  • Nov- 2024 -
    27 November
    FeaturesKey takeaways from HOSPACE 2024

    Key takeaways from HOSPACE 2024

    The HOSPACE 2024 conference, hosted by the Hospitality Professionals Association (HOSPA) on 14 November at the Royal Lancaster London, marked a milestone in an unexpectedly positive year for UK hospitality. With record attendance exceeding 600 leaders and innovators, the event delivered critical insights and discussions on the industry’s evolving landscape. …

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  • 26 November
    FeaturesHotels vs STRs: Is it a level playing field?

    Hotels vs STRs: Is it a level playing field?

    Over the last decade STR businesses have grown 16 times faster, reflecting the changing priorities of travellers seeking “experience-led” accommodations, according to the latest ONS figures analysed by RMS Cloud. Out of the 382 UK local authorities, 260 saw an increase in short-term rental (STR) businesses, averaging 13.2 new businesses…

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  • 1 November
    SponsoredSix revenue-boosting tactics for hotels: Unlock potential in under-utilised spaces and services

    Six revenue-boosting tactics for hotels: Unlock potential in under-utilised spaces and services

    In today’s hospitality sector, financial resilience and adaptability are critical. With the challenges of rising costs and economic pressures, it's never been more important to think creatively about generating revenue as well as enhancing the guest experience. To help you tap into hidden potential, here are some ideas that can…

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  • Oct- 2024 -
    21 October
    HotelsIHG expands Garner footprint with four UK and Europe signings

    IHG expands Garner footprint with four UK and Europe signings

    IHG Hotels and Resorts (IHG) has announced the signing of four new Garner properties, extending the brand’s presence across the UK and Europe. Launched in August 2023, Garner has seen rapid global growth, with 76 properties signed in the first half of 2024 alone, with 58 of those coming to…

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  • Aug- 2024 -
    27 August
    Hotel BrandsLeisure travel remains strong, Cheval Collection survey reveals

    Leisure travel remains strong, Cheval Collection survey reveals

    Almost 72% of travellers have reported planning at least three leisure trips over the next year, up from just over 45% in the previous year, the latest travel survey from Cheval Collection has revealed.  However, the ‘bleisure’ trend – which combines business and leisure – has yet to be embraced…

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  • May- 2024 -
    20 May
    FeaturesThe rise of staycations: how UK hotels can capitalise on domestic tourism

    The rise of staycations: how UK hotels can capitalise on domestic tourism

    The staycation trend has seen an unprecedented surge in popularity, particularly in the wake of global events that have restricted international travel, particularly due to the covid-19 pandemic. A staycation, a combination of the words “stay” and “vacation,” involves vacationing within one’s home country rather than travelling abroad. The appeal…

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  • Apr- 2024 -
    22 April
    FeaturesChain hotels, inns, resorts: which hotel property to choose?

    Chain hotels, inns, resorts: which hotel property to choose?

    In the hotel industry, prospective property owners are faced with a myriad of lodging options to choose from and propose to their customer base. Each type of accommodation, whether it’s a chain hotel, resort, inn/bed and breakfast, or boutique hotel, presents its own set of advantages and disadvantages that hoteliers…

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  • Aug- 2023 -
    14 August
    AdviceIncentives that’ll make hotels stand out as living costs increase

    Incentives that’ll make hotels stand out as living costs increase

    According to the Office for National Statistics (ONS) , around two-thirds (65%) of adults in Great Britain are spending less on non-essentials. With this, it’s unsurprising that globally, 43% of consumers are planning to reduce their spending on travel. Due to the competitive landscape, hotels need to ensure they are…

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