Aimbridge Hospitality unifies regional operations under global sales office

Aimbridge Hospitality has launched a global sales office to unify its regional operations and bolster support for multinational clients.

The new division combines the third-party hotel management company’s sales teams across the US, Latin America, Europe, the Middle East, Africa and its all-inclusive resort portfolio under a single corporate structure. As part of the initiative, all teams will migrate to a shared Salesforce database, enabling the business to manage global customer relationships and provide hotel owners with greater visibility into cross-market revenue opportunities.

While regional and property-level sales teams will continue operating locally, the new structure is intended to create a more coordinated approach to international accounts by linking sales, marketing and revenue management functions. The programme will initially focus on a select group of global clients, with each relationship overseen by a dedicated account lead, before expanding across specialist corporate, group travel and intermediary sectors.

Allison Handy, chief commercial officer of Aimbridge, said: “The launch of our Global Sales Office represents a significant step forward in how we support our owners, allowing us to leverage the scale of our global portfolio while maintaining the local relationships and market knowledge that drive results. By connecting our teams, systems and expertise across regions, we are creating a stronger foundation for long-term growth and enhanced revenue opportunities for our owners.

“This new structure provides greater transparency for owners and accountability across their assets. Aimbridge can now measure an account’s full revenue potential across all regions in a single platform, identify where incremental opportunity exists and deliver standardised cross-region reporting with clearer visibility into global account activity at the property level.”