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Ja Resorts and Hotels plans Dubai portfolio upgrades

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IHG to debut Vignette Collection in London with Canary Wharf signing

Fergus grows Spain portfolio amid UK demand

Fergus grows Spain portfolio amid UK demand

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Marketing Strategy

Stay informed on effective marketing strategies tailored for the UK hotel industry. Our coverage delves into digital marketing, branding, guest engagement, and loyalty programmes, providing insights to help hoteliers, general managers, and hospitality executives attract and retain guests, optimise occupancy rates, and enhance profitability.

Marketing Strategy

Stay informed on effective marketing strategies tailored for the UK hotel industry. Our coverage delves into digital marketing, branding, guest engagement, and loyalty programmes, providing insights to help hoteliers, general managers, and hospitality executives attract and retain guests, optimise occupancy rates, and enhance profitability.

How hotels can prepare for the post-Covid-19 holiday market

The Covid-19 pandemic has had an enormous effect on businesses across virtually every sector…

The coronavirus impact on the UK travel industry: 5 marketing actions to take now

It was inevitable that the travel and tourism industry would see an impact from the…

3 reasons why marketing is vital in the UK hotel industry

If you own a business in the hotel industry, you need to efficiently market your business to…

3 Ways to Build a Stronger Brand For Your Hotel – Our Guide

In the hospitality industry, any establishment cannot thrive as much as it should without a…

How the evolution of technology has impacted hotel buildings and operations

When I first got hooked on this sector, we used to get excited about offering a direct-dial…

Building a relationship with the local community

A key part of our PR and marketing strategy as an independent, boutique hotel is building…

How to make revenue management truly effective

Revenue management has always been important for hotels. In a business selling a fixed…

Hotel Marketing – Is top down the wrong way up?

In a world of increasingly ‘investor centric’ ownership and ‘franchised’ hotels there is…

Advice: The marketing potion

Set a strategy You have to set a strategy and follow with a tactical plan. This all comes…

How has the luxury hotel market evolved?

“I think the likes of the Claridges and the Ritz – beautiful properties and…