Marketing Strategy
Stay informed on effective marketing strategies tailored for the UK hotel industry. Our coverage delves into digital marketing, branding, guest engagement, and loyalty programmes, providing insights to help hoteliers, general managers, and hospitality executives attract and retain guests, optimise occupancy rates, and enhance profitability.
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May- 2025 -21 MayPeople
A&O Hostels reappoints Thomas Hertkorn as head of online marketing
Hostel chain A&O Hostels has announced the reappointment of Thomas Hertkorn as head of online marketing. Hertkorn will be returning…
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Mar- 2025 -7 MarchHotel Brands
Palladium Hotel group appoints new corporate managing director
Hotel management company Palladium Hotel Group has announced the appointment of Ana Morillo as corporate managing director of the high…
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Jan- 2025 -14 JanuaryLatest News
Today’s news in brief – 14/01/25
Claridge’s in Mayfair will host a one-week residency by Italy’s Hotel Il Pellicano from 17-22 February 2025. Chef Michelino Gioia…
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14 JanuaryPeople
Great Scotland Yard Hotel bolsters commercial and marketing team
Five-star Great Scotland Yard Hotel, in Westminster, has announced the appointments of Monika Mulder as director of sales and marketing…
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Nov- 2024 -13 NovemberHotels
The Social Hub appoints new CMO
Hybrid hospitality brand The Social Hub has appointed former Philips global marketing executive Trix van der Vleuten as chief marketing…
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Oct- 2024 -15 OctoberHotels
Dalata targets 21,000 bedrooms by 2030
Dalata Hotel Group has revealed that it is targeting a rise in its footprint from 12,000 to 21,000 bedrooms either…
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Sep- 2024 -2 SeptemberLatest News
Edition Hotels appoints new senior VP and global brand leader
Edition Hotels, a collection of hotels conceived through a collaboration between hotelier Ian Schrager and Marriott International, has announced George…
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Jun- 2024 -3 JuneFeatures
Turning your hotel website into a profit machine with a single partner for all your digital needs
Increasing direct bookings is a primary goal for hoteliers. More sales from the official website lead to lower costs and…
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Apr- 2024 -29 AprilFeatures
How to sell a hotel
In the hotel industry, the decision to sell a hotel can be both challenging and promising for hoteliers. Whether it’s…
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Mar- 2024 -13 MarchAdvice
Low season, high income: maximising returns during quiet periods
The start of the year can be slow; the weather’s gloomy, customer funds are tight after Christmas, and we’re all…
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