User-Generated Content
User-generated content (UGC) plays a powerful role in hotel marketing, with guest photos, reviews, and social media posts influencing booking decisions and brand perception. We cover how UK hotels are leveraging UGC to boost engagement, build trust, and showcase authentic experiences. Our reporting includes best practices for sourcing, moderating, and repurposing content, as well as the impact of UGC on digital strategy and customer loyalty.
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Jul- 2024 -15 JulyFeatures
Embracing the pet-friendly trend: a guide for UK hotels
The hospitality industry is continuously evolving to meet the changing needs and preferences of travellers. One significant trend gaining traction is the demand for pet-friendly accommodations. As more people choose to travel with their pet companions, hotels have a unique opportunity to tap into this growing market. Embracing a pet-friendly…
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May- 2024 -14 MayAdvice
Steps to social media marketing for hotels
Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. In fact, TripAdvisor found that hotels with better content strategy, branding, and more images and videos tended to…
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Apr- 2024 -11 AprilAdvice
The art of making a hotel stay memorable
I am preparing to open the brand-new Holiday Inn Blackpool on 1 May 2024. The 144-room modern, stylish and centrally-located hotel is just a short walk from Blackpool’s iconic seafront and buzzing town centre. While it’s in a prime position to attract guests, it takes more than that to make…
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Feb- 2024 -22 FebruaryFeatures
How to effectively harness the power of social media
In today’s digital age, social media has become a hugely important tool for businesses across various industries, and hotels are no exception. Hoteliers must be able to take advantage of social media to thrive in a highly competitive market. However, navigating the complexities of social media marketing requires a strategic…
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Aug- 2022 -9 AugustOpinion
A hotelier’s guide to working with influencers
The world of influencer marketing has come a long way in the last few years. The word ‘influencer’ is no longer reserved for celebrities and household names, instead being used by anyone with relevant and informative content that connects with their audience, primarily through social media. If you work in…
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Jun- 2022 -17 JuneFeatures
Midweek matters: Hotel marketing trends of 2022
There is little question that the pandemic affected the way the hospitality business, particularly hotels, operated. As we gradually return to a more “normal” way of life, these businesses will need to refocus their efforts and develop a new marketing strategy in 2022. Hotels will need to seek to leverage…
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Feb- 2022 -28 FebruaryAdvice
Midweek matters: Seasonal campaigns
Welcome back to Midweek Matters, a series focused on the marketing tactics you can use to maximise your hotel’s midweek bookings. At FLOCC, we understand the difficulties that hoteliers face when it comes to boosting bookings during the week. But don’t fret, we’re here to give you the best tips…
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Jul- 2019 -10 JulyAdvice
Why you should tap into your guest’s digital journey
Digital technology is revolutionising every stage of a hotel guest’s customer journey – and the pace of change is showing no signs of slowing. In this new world, you need to meet your customers at the most opportune points of their digital journey if you ever want to greet them…
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Jun- 2019 -19 JuneAdvice
Why independent inspections in modern hospitality need to be changed
When was the last time a guest complained that there wasn’t a separate dressing table in the bedroom? Or that there wasn’t a bible in the top drawer? Guest allegiance has switched from identikit, get what you pay for, rooms, to experiential, unique and innovative hospitality practices; they no longer…
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Feb- 2019 -27 FebruaryFeatures
2019 – The death of the corporate hotel?
Turn on the TV, check out the adverts at major transport hubs, scan the latest articles, and it’s pretty likely you’ll spot at least one advert from a longstanding stalwart of industry. I needn’t name them, but you know them – the big corporate engines with hotels across the globe…
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