Windsor hotel boosts customer retention with new loyalty scheme

A new loyalty scheme has helped to boost customer retention at Windsor-based hotel, The Oakley Court.

The property has also reported an increase in revenue since implementing the scheme set up by Loyalty Pro.

It claims that in just six months, the two loyalty schemes have generated the hotel an extra £115,000 in revenue.

The 118-bedroom hotel teamed up with the firm, seeking a flexible and interactive system that allowed their guests to have instant and direct access to their reward points both online and within the hotel.

The Loyalty Pro scheme comes with a range of marketing tools that allow the hotel to target their marketing activity to their customer base via text/SMS, email and an interactive app.

A second separately branded loyalty and reward scheme, The Business Club, was also implemented which is exclusive to corporate guests and their use of the facilities, including conference, meeting rooms and accommodation.

Card holders are rewarded with £1 for every £20 they spend in the hotel’s bar, restaurant or terrace.

Jake Roche, marketing executive for The Oakley Court, said: “We had a very basic loyalty scheme in place but it was outdated and rigid. We wanted a new, flexible and interactive system so we could interact with, market to and thank our loyal guests for their ongoing visits.

“Using the data we have collected from our loyalty card members, we can identify trends in their purchases which allows us to send targeted offers and special events we know they will be interested in.”

Rob Meakin, technical director of Loyalty Pro, said: “We are delighted to be providing The Oakley Court with our industry leading loyalty platform which is helping them to grow and engage with their customers and create their own point of difference in a competitive market place.”