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Preferred Hotels and Resorts has announced the appointment of three new executives – all of which are women in the group’s bid to ‘strengthen’ its female leadership.
Lindsey Ueberroth, chief executive of the global provider of sales, marketing and distribution services to independent luxury hotels, announced the three executive appointments which mark a significant shift in the leadership structure of the family-owned and operated-company.
Michelle Woodley has been promoted to president, Kristie Goshow has been named chief marketing officer and Caroline Michaud has been promoted to executive vice president, corporate communications and public relations.
As president, a position previously held by Ueberroth, Woodley will oversee multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. During her 15 years with Preferred Hotels and Resorts, Woodley helped the company execute pivotal campaigns including its rebranding from IndeCorp to Preferred Hotel Group in 2005.
Kristie Goshow joined Preferred Hotels and Resorts as chief marketing officer, effective 1 February 2018. Goshow has led teams across the airline, hospitality, and travel technology spaces for companies such as Sabre Hospitality, Jumeirah, and most recently, Viceroy Hotel Group.
Caroline Michaud drives the global integrated media relations strategy for Preferred Hotels and Resorts, joining in 2012 Michaud aided in the rebranding from Preferred Hotel Group to Preferred Hotels and Resorts in 2015.
Ueberroth said: “With a goal of positioning Preferred Hotels and Resorts as the world’s most recognised independent hotel brand globally, we have made the strategic decision to harness the skillset of experts in key functional areas outside of our family, which will allow us to augment our existing strengths and better position our company on a global scale.
“I am very proud to have three dynamic, talented women take over vital leadership roles within the company.”
In the 14 years since the Ueberroth family took ownership, the brand has accelerated its expansion by marking first-time presence in more than 30 new countries; doubling the size of its global portfolio.
