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Cloud-based data intelligence platform OTA Insight has joined NH Hotels and will be supplying its intelligence tools across its portfolio.
NH Hotels operates nearly 400 properties across 30 destinations worldwide across the NH Collection, NH Hotels, NHow Hotels and Hesperia brands. With this partnership, 20,000 hotels around the world will benefit from the OTA Insight platform.
OTA Insight’s rate intelligence will enable the NH Group to implement its dashboard technology to inform and support its revenue management strategy with competitor benchmarking.
Utilising the latest rate-shopping technology, the NH Hotels will have access to innovative rate parity management tools that work to deliver real-time analysis of locally targeted OTA promotions, ensuring all properties can market the best available rate on their own websites and remain competitive at all times.
Adriaan Coppens, OTA Insight’s CEO and Co-Founder, said: “We’re thrilled to be working in partnership with the NH Hotel Group to help drive forward its pricing and distribution strategies and enable them to realize their ambitions for increased profitability worldwide.
“We are pleased to welcome another globally recognised name in the hospitality sector to our growing portfolio and look forward to working with the tem and supporting the Group with our own portfolio of tools to help maximise their revenues.”
José Ignacio Sánchez Butragueño, NH Hotel vice president revenue management, said: “We are excited about this collaboration and believe OTA Insight is the best fit for the NH Hotel group’s price positioning strategy on a global level.”
