Westwell, who joined the group in March 2004, and has overseen the launch of the groups flagship Residence Cheval Three Quays in 2014, and the transition from a long-stay accommodation model to a “dynamically priced luxury five-star hotel market”.
The brand went through a reinvention in 2018, in which it transformed from Cheval Residences to Cheval Collection, and began ambitious plans for growth, both in the UK and internationally.
In 2020, Cheval announced a further expansion of the brand in Edinburgh, with three additional Residences, and in Frankfurt, Germany, where the first Cheval Maison product is currently in development.
Commenting on his departure, Westwell said: “It has been an absolute privilege working for Cheval for 17 years. Working for such a dynamic, forward-thinking brand, alongside the most outstanding calibre of colleagues is honouring.
“Being an integral part of this expansion has been the perfect end to the most fulfilling career. I’m very sad to say goodbye but I know that I will watch Cheval continue to lead the way in serviced apartments with the expansion, loyal customer base, strategic vision and most importantly, world-class team that I am so grateful to call my colleagues and friends.”
Mohammed S Almarzooqi, managing director of Cheval Collection, added: “George has been an exceptional CEO and a driving force for Cheval Collection becoming the leading organisation that it is today.
“George has executed our leading strategy with a strong focus on evolving our brands, guest experience and loyalty proposition, as well as being a day-to-day inspiration, and breath of fresh air to all his colleagues.”