Bringing brand to the forefront of digital guest experience

Cierra Dobson, a strategy director at design and technology agency, Rufus Leonard, explores a brand-led approach to digital experience strategy for hotel brand leaders, from design, to implementation, and measurement.

According to Mintel, the tourism industry can expect the shake-up of travel behaviours, preferences, and expectations spurred by COVID-19 to reverberate well into the future. As accommodation brands rush to adapt to trends like remote ‘workations’, sustainability consciousness and in-room wellness and entertainment, the digital parts of the guest experience will be an important battleground.

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