InterContinental Hotels and Resorts has marked its 75th anniversary with the unveiling of a new immersive art installation entitled ‘The Elegance of Worldliness’, in collaboration with British artist Claire Luxton.
Luxton, a contemporary multi-disciplinary artist, who works with photography, installation, poetry and painting, has seen her work featured on the façade of the InterContinental London Park Lane.
The large-scale physical and digital installation is said to be a “celebration of travel, wanderlust, and time”, and inspired by InterContinental destinations around the world.
‘The Elegance of Worldliness’ is portrayed through Luxton’s signature flora and fauna. Birds, butterflies, and botanicals, native to distinct parts of the world, are woven into natural, intertwining greenery.
Motifs include a large South American parrot, representing Brazil where the first InterContinental hotel opened in Belem, and a North American corn lily plant, paying tribute to the InterContinental The Willard in Washington, D.C. The installation’s Bird-of-Paradise flower, named after Queen Charlotte of the United Kingdom, highlights the royal significance of InterContinental London Park Lane.
Speaking on the partnership, Luxton said: “I’m thrilled to be partnering with InterContinental Hotels & Resorts to mark its 75th anniversary with this unique art installation. Travelling is especially important to my work as I draw inspiration from places, cultures, and stories.
“The InterContinental brand stands for everything I love about travel – discovery through immersion into beautiful destinations accompanied by the most gracious hosts. ‘The Elegance of Worldliness’ keeps to my quintessential natural wildlife aesthetic, using it to signify the global breadth of the InterContinental brand, and its 75 years of opening doors to new places and cultures.”
Tom Rowntree, vice president, Global Luxury Brands at IHG Hotels and Resorts added: “We were the very first international luxury hotel brand, a true pioneer in the industry. Today, we have more than 200 hotels in some of the world’s most exciting destinations and are looking forward to the next 75 years of continued innovation in delivering the best of luxury travel.
“Claire Luxton’s modern and energetic work brings to life the delight of discovering beautiful places and the elegance of the InterContinental brand. We’re delighted to partner with Claire for this art installation, with many more exciting plans in the works for 2022.”