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Yotel has announced it is set to open Yotel London Shoreditch in April 2022, following the rebrand and takeover of the former East London Hotel.
The site will mark the group’s fifth city centre hotel in the UK, as well as its fourth franchise property, second UK hotel conversion and 19th hotel in operation globally.
The 161-room hotel, located in the heart of East London, is said to already incorporate some of Yotel’s minimalistic design features and facilities. As part of the conversion, it will receive a light refurbishment to add Yotel’s signature design and technology features.
Guests will be able to check-in using self-service stations at Mission Control and be able to use their mobiles as SmartKeys. The hotel will also feature several room types, from double and twins, to family and interconnecting rooms. In addition, it will feature its own bar, restaurant, and co-working space.
Yotel London Shoreditch is owned by Crestline Investors Inc. and Avelios Investors and will be run under franchise by Michels and Taylor, one of Europe’s leading hotel management and advisory businesses.
Hubert Viriot, CEO, Yotel, said: “Being able to secure two franchise deals in under three months is testament to the growing strength of the Yotel brand and its increased relevance in delivering low-touch high-tech hospitality experiences. We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases Yotel’s continued sophistication in working with established hotel owners and investors.
“As with Yotel Manchester, Yotel London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe whether through franchise or hotel management agreements. We are looking forward to emulating this strategy in other cities around the world.”
Guido Lang, CIO of Avelios, added: ”We are excited to be working with Yotel as franchisor to our hotel and are looking forward to a successful and long-term partnership,” said Andrey Panna, Partner at Crestline Europe LLP. “Yotel brings the right mix of fresh and innovative design coupled with a unique guest experience to the hotel.”
Peter Hales, managing director of Michels and Taylor Hotel Management, said: “We are delighted to be running our first hotel under the Yotel brand. The innovation and quality of the brand will add significant value to the hotel’s operation, and we look forward to working closely with all the Yotel team in the coming years”.
