Beam, the association formerly known as HBAA, has announced it has formed partnerships with independent travel group Advantage Travel Partnership, Greengage Solutions, the sustainability advisors and accreditation specialists and data and insight provider Venue Performance.
The Advantage Travel Partnership combination will see Beam’s agency members able to access Advantage’s global accommodation programme content. Conversely, Advantage’s Travel Management Company (TMC) members can utilise Beam’s Code of Practice for meetings and events, providing business guidance.
Alongside other Beam members, The Advantage Travel Partnership has committed to the review panel of the Beam Code of Practice in 2022, to ensure the relevance within the changed marketplace.
In addition, as “specialists” in environmental sustainability, Beam said Greengage Solutions will provide independent advice and support to the travel and events sector, both venues and agencies. Its audited ECOsmart accreditation is widely employed by venues as a benchmark of their sustainability best practice.
Meanwhile, Venue Performance will help its venues understand their performance set against their competitors.
Des Mclaughlin, board director of Beam said: “As an association we are committed to helping our members and the association itself to access the key services and information that they need to run their businesses successfully today. Our strategy is to form partnerships with leading specialists within the sector.
“Advantage Travel Partnership, Greengage Solutions and Venue Performance are all well-established industry leaders in their areas of expertise and they join our existing partners and associates The Meetings Show, Clareville PR, GoTo Events, venuedirectory.com and Visit Malta in working with us.”
He added: “It’s great to have these three industry leaders as our partners. We’re proud to be working with all of our partners and associates.”