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2026 Programme
09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon Lolay
Jeavon LolayLloyds Banking
Dave North
Dave NorthLloyds Banking
10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie White
Julie WhiteAccor
David Anderson
David AndersonAimbridge EMEA
David Hart
David HartRBH Hospitality
11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Masters
Christian Mastersart'otel Hoxton
Caroline Gregory
Caroline GregoryThe Lovat Hotel
Simon Numphud
Simon NumphudAA Media Services
12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali Devereaux
Shonali DevereauxMIA
Varun Shetty
Varun ShettyThe Belfry Resort
14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim Davis
Tim DavisPACE Dimensions
Gavin Taylor
Gavin TaylorClermont Hotels
Paul Blackmore
Paul BlackmoreHilton
David JM Orr
David JM OrrResident Hotels
14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

DB
David BeersChoice Hotels
RBH
AI SpecialistRBH Management
CT
Canary PanelistCanary Tech
15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark Lewis
Mark LewisHospitality Action
Suzanne Speak
Suzanne SpeakRadisson Group
16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

CC
PR Leadership TeamCustard Comm.
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Home > Latest News > European serviced apartment stock to rise 21.2% over next three years
European serviced apartment stock to rise 21.2% over next three years

European serviced apartment stock to rise 21.2% over next three years

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

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The supply of serviced apartment stock across Europe is set to accelerate, with supply forecast to expand by 21.2% over the next three years.

According to Savills, the largest branded groups in supply terms are currently Staycity, Edyn and Adagio Aparthotels, and these three will reportedly account for 22.9% of the total pipeline, representing an average growth in stock of 45.1% over the next three years.

Savills said that London continues to be the biggest growth market with just under 3,000 units in the committed pipeline, reflecting a 26.7% expansion on current stock levels, followed by Munich with a 24.7% increase.

Since 2018, the company has recorded that institutional buyers have accounted for a 56.1% share of European serviced apartment transaction volumes, exceeding the 50.9% share across the wider hotel market over the same period.

In 2021, investment into European serviced apartments reached €496.6m (£418.87m), down 42.9% compared to the same period in 2020, as stock shortage limited transactional activity.

However, the UK remained the biggest market, accounting for a 47% share of volumes, in line with the five year average of 46.6%. Germany and France ranked second and third largest by investment volumes at 18.4% and 17.3% respectively.

Marie Hickey, director of commercial research at Savills, said: “Interestingly, beyond London and Munich, it is key regional and emerging destination cities, namely Istanbul and Manchester, that rank in third and fourth place. Stuttgart and Belfast lead in growth terms with 372% and 337% respectively.

“This shift reflects a combination of rising developer and investor awareness of the sector and its operators, alongside operator appetite to expand into new, relatively under-served markets. These markets also tend to present a greater degree of opportunities as do submarkets within well-established cities such as London and Munich.”

Richard Dawes, director of EMEA Hotels, added: “Serviced apartments are continuing to prove popular with investors. The leaner cost structure coupled with the relative operational resilience during the pandemic have emphasised the sector’s less volatile cashflow, relative to the wider hotel space and potential for tighter yield dynamics going forward. 

“With 60% of current European stock still unbranded, there is still significant opportunity for brand expansion, and we expect to see more private equity vehicles enter the market, backing new and existing operators in order to help establish and drive platform expansion.”

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