Cvent acquires MICE data centre VenueDirectory
VenueDirectory will continue to operate as a standalone business unit, and will complement the more than 290,000 hotels and venues listed on the Cvent Supplier Network
Software company Cvent has announced the acquisition of VenueDirectory, a data centre of venue information to the UK hotel MICE industry.
Founded in 1993, VenueDirectory offers an event venue inventory, which enables event planning agencies and corporate meeting planners to search for and select their preferred event venue.
VenueDirectory will continue to operate as a standalone business unit, and will complement the more than 290,000 hotels and venues listed on the Cvent Supplier Network.
Cvent vice president of international sales, Graham Pope, said: “For almost 30 years, VenueDirectory has been a trusted resource for both planners and hoteliers alike, and we’re extremely proud to bring VenueDirectory into the Cvent portfolio.
“With the demand for in-person events continuing to grow, efficient and effective online venue sourcing is top of mind. We are excited about opportunities ahead as we look to expand and enhance our offerings and better support our clients and partners across Europe.”
VenueDirectory CEO, Michael Begley, added: “We’re excited to share this announcement with the marketplace as it further highlights the critical role technology plays in bringing hoteliers and planners together to create incredible event experiences.
“By joining a global leader in the event and hospitality technology space, we can tap into their resources, share best practices, and most importantly, deliver more ways for planners and suppliers to better connect and support the MICE ecosystem.”
