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Lutz Hübner becomes new CEO of ADA Cosmetics

With his international management and market experience, Hübner’s goal is to drive the growth of the ADA Cosmetics Group worldwide and further expand its market leadership position

ADA Cosmetics has appointed Lutz Hübner as its new managing director and CEO. Effective immediately, Hübner will manage all business operations of the leading manufacturer of hotel cosmetics.

Hübner brings a wealth of experience to ADA Cosmetics. Over the past 18 years, the Hamburg native has held various management positions at BWT (Best Water Technology), Europe’s market leading water technology company.

Most recently, as COO Point of Entry and CMO of the BWT Group, he was successful in building the BWT brand worldwide. He also headed BWT Germany as managing director where he played a decisive role in shaping the company’s image and positioned BWT as the innovative technology trendsetter in all aspects of water treatment.

With his international management and market experience, Hübner’s goal is to drive the growth of the ADA Cosmetics Group worldwide and further expand its market leadership position. The development of future-oriented sustainable products is at the top of his agenda following the company’s purpose “Putting Beauty into Travel”.

Hübner said: “Our customers can rely on ADA Cosmetics as a high-performance partner in the hotel industry. We guarantee excellent service thanks to our global sales and service network and our international production facilities. Our enthusiasm for beauty, hygiene, safety, and health has produced the world’s best hygienic dispenser for hotel cosmetics and is also the basis for our unique brand portfolio. With approximately 600 employees worldwide, we are committed to inspire and delight our customers every day with our expertise, creativity, reliability, and dynamic approach.”

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