Opinion
Make it personal when it comes to hotel design
By Sasha Fraser, marketing executive at rpa:group
The pattern of how we use hotels and hospitality has changed; we are seeing an increase in local use with the rise of the “staycation” after the pandemic, as well as a return of international and regional travellers. Regardless of which, when people use hospitality, they now want and expect to experience something different that resonates with them as individuals.
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