Angie PetkovicFeatures

How to target the baby boomers

This month I’ll go off piste and instead of answering one of your questions, I will highlight a key trend that I think is worth extensive consideration. In the last year or two, I have crept into the 50+ box on data forms, and find myself the target of ‘50+ marketing’, with advertising for Saga Holidays, mushy food (well not quite) and Retirement Villages, at a time when I am still full of beans, raring to go and have plenty I still want and have time to get round to doing.

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