2026 Programme

09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon LolayLloyds Banking

Dave NorthLloyds Banking

10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie WhiteAccor

David AndersonAimbridge EMEA

David HartRBH Hospitality

11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Mastersart'otel Hoxton

Caroline GregoryThe Lovat Hotel

Simon NumphudAA Media Services

12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali DevereauxMIA

Varun ShettyThe Belfry Resort

14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim DavisPACE Dimensions

Gavin TaylorClermont Hotels

Paul BlackmoreHilton

David JM OrrResident Hotels

14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

David BeersChoice Hotels

RBH

AI SpecialistRBH Management

Canary PanelistCanary Tech

15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark LewisHospitality Action

Suzanne SpeakRadisson Group

16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

PR Leadership TeamCustard Comm.

Companies Joining Us

Canary Technologies: The #1 AI-powered guest management system. Trusted by 20,000+ hotels, Canary streamlines operations via contactless check-in, AI guest messaging, and secure transactions that reduce chargebacks by 90%.

Hop Software: A cloud-based Property Management System (PMS) built to reduce hotel expenses and drive direct bookings via commission-free engines. It simplifies complex operations for properties of all sizes at a fraction of legacy costs.

HBD Partners: Industry specialists in hospitality recruitment with 30 years of expertise. HBD focuses on sourcing elite talent and interim leadership to help leisure and travel firms achieve their impact goals.

How to get more positive reviews for your hotel

Latest News

Sofia Floris

Thursday, 9 March 2023, 17:04

3 min read

Latest Podcast Episode

Inside The Culpeper Family: Where heritage and storytelling meets sustainability Listen

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

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Positive reviews are known to create a ripple effect: the more customers are satisfied, the more they are likely to directly or indirectly recommend their hotel stay to someone else. But in September, a Channel 5 investigation found out that around one third of hotel reviews on major sites could be faked in order to inflate positive reviews. Here’s a list of eight ways to get more positive (and real) reviews for your hotel.

Provide excellent customer service

Providing excellent customer service is one of the most important factors in generating positive reviews. Ensure that your staff is trained to be friendly, helpful, and attentive to guests’ needs. Make sure that guests feel valued and appreciated by offering personalized recommendations and experiences.

Ask guests for reviews

Encouraging guests to leave a review can be an effective way to generate more positive reviews. Ask guests at check-out or send a follow-up email after their stay with a link to your hotel’s review pages. Be sure to include links to popular review sites like TripAdvisor, Google, and Yelp.

Respond to reviews

Responding to reviews, both positive and negative, shows that you value guest feedback and are committed to guest satisfaction. Responding to reviews also increases the likelihood of guests leaving more reviews in the future. Respond promptly and thank guests for their feedback, addressing any concerns they may have raised.

Provide incentives

Offering incentives to guests to leave a review can be a great way to encourage more positive reviews. Consider offering a discount on their next stay, a free upgrade, or other rewards. However, it is important to follow ethical guidelines and ensure that incentives are available to all guests and not just those who leave positive reviews.

Use social media

Social media can be a powerful tool for engaging with guests and encouraging them to leave reviews. Share positive reviews on your social media channels and encourage guests to leave reviews by providing links to review pages. Respond to comments and feedback to show that you value guest input.

Implement a review management system

A review management system can be a useful tool for tracking and monitoring your hotel’s online reputation. Use the system to respond to reviews, monitor feedback, and identify areas for improvement. This can help you stay on top of guest feedback and ensure that you are responding promptly and professionally to reviews.

Offer personalised experiences

Offering personalized experiences can help encourage guests to leave positive reviews. Welcome amenities, personalized recommendations, and other special touches can make guests feel valued and appreciated. Personalized experiences can also help to differentiate your hotel from competitors.

Monitor and improve guest satisfaction

Monitoring guest satisfaction is crucial for generating more positive reviews. Send post-stay surveys or use guest feedback tools to gather feedback on the guest experience. Use this feedback to identify areas for improvement and make changes to enhance the guest experience. Happy guests are more likely to leave positive reviews, so improving guest satisfaction should be a top priority.

Providing good customer service, being active on social media and offering personalised experiences to your guests are all ways to increase the number of positive reviews for your hotel. And in case you received negative reviews, check out this how-to guide we put out to deal with guest complaints.