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Advice

Five big themes hoteliers should pay attention to

By Julia Krebs, rooms division lecturer at Les Roches Marbella

The hotel industry is still adapting to the seismic challenges thrown up by the pandemic, but what was a traumatic time for hospitality is now defining the trends that we expect to see as hotels adapt to stay competitive. It will be critical for hotel owners, and those working or looking for employment in the industry, to pay attention to these five big themes that will shape the industry in the coming months and years.

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