Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Radisson Hotels has partnered with London-based social agency, System, in a bid to champion a refreshed approach to social across its portfolio of brands.
Founded by Keith Foggan in 2020, System works with lifestyle brands both nationwide and internationally to help unlock their potential on social media in order to accelerate growth, providing services across organic content, influencer marketing and paid strategy.
The agency has expanded its client roster with the latest signing of Radisson Hotels, the leading luxury hotel chain overseeing 9 brands and 1,500 hotels across 95 countries.
The partnership will see System’s team of social experts come on-board to focus initially on Radisson, Radisson RED and Radisson Collection.
As part of the brief, a global creator network will be developed to help bring human stories to the brands’ social channels, with individual creators selected that resonate with the cultural territories of each brand.
Speaking about the appointment, Keith Foggan, founder of System, said: “It’s a reward for the team’s commitment and creativity throughout the pitch process that we’ve been appointed by a global brand.
“We now have a great opportunity to inject some fresh social thinking into a global, long-standing business.”
