Influencer Marketing
Influencer marketing has become a vital strategy for UK hotels looking to increase brand visibility and drive direct bookings. Our coverage explores how hotel brands partner with influencers, from well-known celebrities to niche micro-influencers, to authentically promote their offerings. We delve into the effectiveness of these partnerships, tracking their impact on engagement, customer acquisition, and brand awareness. Additionally, we focus on the challenges hotels face in ensuring influencer collaborations align with brand values and comply with advertising standards, maintaining trust with their audience.
-
Feb- 2024 -22 FebruaryFeatures
How to effectively harness the power of social media
In today’s digital age, social media has become a hugely important tool for businesses across various industries, and hotels are no exception. Hoteliers must be able to take advantage of social media to thrive in a highly competitive market. However, navigating the complexities of social media marketing requires a strategic…
Read More » -
Sep- 2023 -5 SeptemberLatest News
Radisson Hotels partners with social agency System
Radisson Hotels has partnered with London-based social agency, System, in a bid to champion a refreshed approach to social across its portfolio of brands. Founded by Keith Foggan in 2020, System works with lifestyle brands both nationwide and internationally to help unlock their potential on social media in order to…
Read More » -
Aug- 2022 -9 AugustOpinion
A hotelier’s guide to working with influencers
The world of influencer marketing has come a long way in the last few years. The word ‘influencer’ is no longer reserved for celebrities and household names, instead being used by anyone with relevant and informative content that connects with their audience, primarily through social media. If you work in…
Read More » -
Jun- 2022 -17 JuneFeatures
Midweek matters: Hotel marketing trends of 2022
There is little question that the pandemic affected the way the hospitality business, particularly hotels, operated. As we gradually return to a more “normal” way of life, these businesses will need to refocus their efforts and develop a new marketing strategy in 2022. Hotels will need to seek to leverage…
Read More » -
Dec- 2019 -18 DecemberTips
Four digital marketing strategies to help you gain more hotel bookings
The hospitality industry is admittedly described as one that is filled with more vital key performance indicators (KPIs) when compared to any other sector. From closing rates all the way to occupancy rates, there are various KPIs that every hotel owner or accommodation establishment manager can use to gauge whether…
Read More » -
Jul- 2019 -5 JulyAdvice
The hotelier’s guide to social media influencers
The Influencer Nowadays influencer marketing is a medium hard to ignore, with a recent report finding 86% of marketers in 2017 have used social media influencers in some way, and 92% admitting they found it effective. However what happens when this relationship goes wrong? Many luxury and independent hotels admit…
Read More »
