Why 2024 is the year of the mid-market hotel

As some of Europe’s leading low-cost airlines anticipate record passenger numbers this summer, it’s clear that the ongoing cost-of-living crisis is not as strong a deterrent for holiday makers as first feared. In fact, according to data firm OAG, European airlines have set aside more than 800 million seats between April and October, and further data indicates that 84% of consumers are prioritising travel within their own personal budgets this year.