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Hotels

Taylor Swift’s Eras Tour boosts UK hotel sector

Gross operating profits (GOP) of UK hotels were up from 42.8% (June 2023) to 44.5% (June 2024), overtaking pre-pandemic GOP of 44.3%

Taylor Swift’s The Eras tour and improving consumer confidence drove strong demand for UK hotels in June, providing another boost to profits, according to the RSM Hotels Tracker.

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