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Hilton has revealed that its luxury brands saw a “record-breaking” year of growth with more than 500 properties now open.
The brands include Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, LXR Hotels and Resorts, NoMad Hotels, and Signia by Hilton.
Over the year, the company also commenced a new exclusive partnership with Small Luxury Hotels of the World (SLH) and a growing portfolio of standalone Waldorf Astoria Residences.
Additionally, Hilton introduced Hilton for Luxury, a premier global luxury travel advisor (LTA) program designed for Hilton’s top-producing luxury travel advisors.
Dino Michael, senior vice president and global head, Hilton Luxury Brands, said: “Global demand for unforgettable stays and sophisticated accommodations is undeniable, and we’re inspired by what lies ahead as we expand our award-winning brands into dynamic markets like Kuala Lumpur, Sydney, and Athens.
“Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximizer,’ with luxury travelers leading the charge to make every moment count. They’re embracing a balance of adventure and relaxation, creating meaningful connections, and seeking enriching experiences that go beyond the ordinary. We’re excited to introduce them to a new era of luxury, with the reopening of our flagship Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London, and more in the years ahead.”
Looking ahead to next year the company is set to open the Waldorf Astoria New York in Spring 2025.
The 375-room hotel started taking bookings on 10 December and features some of Manhattan’s largest rooms and suites.
