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Following its opening in November 2024, luxury nature-based retreat Saltmoore in North Yorkshire has announced the appointment of Brian van Oosten as general manager.
The retreat said Van Oosten brings over 30 years of hospitality experience and a “dynamic approach”, joining Saltmoore following recent positions at Grantley Hall and for Carlton Towers Estate where his roles as deputy general manager and estate director respectively were “central to upholding the successes of each business both financially and operationally”.
Throughout his career Van Oosten has also held senior managerial positions across an array of notable hotels including Wynyard Hall, Hotel du Vin and Bistro Harrogate and The Devonshire Arms Country House Hotel and Spa.
In his position at Grantley Hall, he contributed to ensuring the 5-star hotel and 1 Michelin-Star restaurant in Yorkshire could continue to convert competitive rates and maintain strong occupancy levels year round.
At Carlton Towers Estate, Van Oosten assumed additional land management responsibilities, overseeing a three-year external renovation project of the main hall, establishing a regenerative farming project in the surrounding parkland and substantial redevelopment of residential lettings across the 1,600 acres of farmland.
Positioned between the sea and the North York Moors, Saltmoore encompasses two brand new hotels with 72 bedrooms in total, a state-of-the-art spa with treatment journeys by Wildsmith Skin, and an array of F&B outlets.
The brainchild of construction and property development firms O’Shea Group and Galliard Homes, there are also plans to build 184 lodges over five years for independent ownership.
Van Oosten said: “I am delighted to be joining Saltmoore at such a pivotal time for the property and brand at the beginning of its first year of operations. I am excited to play a role in the repositioning of this site. Projects at this level are rare, we have all the ingredients of a truly industry-leading offering in the luxury space from design, food offering, wellness, location and honest Yorkshire hospitality. The future looks bright for all at Saltmoore.”
Mark O’Connor, investment director at O’Shea Group, added: “We are thrilled to welcome Brian van Oosten as General Manager. His extensive experience in both luxury hospitality and estate management will be instrumental as we continue to develop Saltmoore into a destination that redefines luxury retreats in North Yorkshire. With Brian at the helm, supported by an exceptional team, we are confident Saltmoore will set new standards for hospitality in the region and beyond.”
